{"id":172,"date":"2008-01-12T14:14:04","date_gmt":"2008-01-12T12:14:04","guid":{"rendered":"http:\/\/vaxxi.net\/log\/2008\/01\/12\/despre-golire-frici-si-alte-tactici-de-marketing\/"},"modified":"2008-01-12T14:51:23","modified_gmt":"2008-01-12T12:51:23","slug":"despre-golire-frici-si-alte-tactici-de-marketing","status":"publish","type":"post","link":"https:\/\/vaxxi.net\/log\/despre-golire-frici-si-alte-tactici-de-marketing\/","title":{"rendered":"Despre golire, frici \u015fi alte tactici de marketing"},"content":{"rendered":"<p>Tot apar ni\u015fte reclame de la Google, care pe mine m\u0103 distreaz\u0103 teribil, de zic a\u015fa: <em>sl\u0103be\u015fte acum cu p\u00e2n\u0103 la x kilograme, golindu-\u0163i colonul ! <\/em><\/p>\n<p>Colonul este <a href=\"http:\/\/en.wikipedia.org\/wiki\/Colon_(anatomy)\" target=\"_blank\">denumirea \u015ftiin\u0163ific\u0103 pentru intestinul gros<\/a>, parte integrant\u0103 \u015fi important\u0103 a sistemului digestiv. Pentru \u0103\u015ftia ca mine, de chiuleau la biologie, sistemul digestiv e o serie \u00eentreag\u0103 de tuburi, ma\u0163e \u015fi tubule\u0163e prin care trece m\u00e2ncarea, din momentul delapid\u0103rii ei din farfurie p\u00e2n\u0103 \u00een momentul &#8230; citirii \u00eendelungi a ziarului, ca s\u0103 zic a\u015fa.<\/p>\n<p><!--more--><\/p>\n<p>Ideea \u0103stora cu golirea colonului pare a avea o logic\u0103 imperturbabil\u0103: din moment ce acolo se g\u0103se\u015fte \u00eenc\u0103 m\u00e2ncare nedigerat\u0103 &#8230; normal c\u0103 sl\u0103be\u015fti, dac\u0103 \u00ee\u0163i gole\u015fti colonul. Numa&#8217; c\u0103 logica asta imbatabil\u0103 are o mic\u0103 mare problem\u0103: cu excep\u0163ia cazului \u00een care pl\u0103nuie\u015fti s\u0103 renun\u0163i definitiv la m\u00e2ncarea solid\u0103, ma\u0163u&#8217; se va umple la loc imediat ce vei m\u00e2nca iar\u0103\u015fi. Asta desigur, dac\u0103 nu cumva tratamentul \u0103sta de golire a colonului vine cu o mic\u0103 not\u0103 cu stelu\u0163\u0103: <em>pentru p\u0103strarea rezultatelor, sunte\u0163i de acord s\u0103 v\u0103 hr\u0103ni\u0163i de-acu&#8217; \u00eencolo doar cu perfuzii.<\/em><\/p>\n<p>E uimitor la ce niveluri se pot ridica copywriterii, pentru a vinde c\u00e2te-un rahat de produs sau serviciu. Una din cele mai eficiente tr\u0103s\u0103turi umane, pentru exploatare \u015fi profit (unii ar zice &#8220;pentru distrac\u0163ie \u015fi profit&#8221;), este \u015fi va r\u0103m\u00e2ne frica. O popula\u0163ie speriat\u0103 e o popula\u0163ie taman bun\u0103 de condus f\u0103r\u0103 probleme. Un animal speriat e un animal docil. Un om speriat, \u00eenfrico\u015fat, e un om vulnerabil.  \u015ei cei care v\u00e2nd, \u015ftiu un lucru: atac\u0103-i coarda sensibil\u0103 a cump\u0103r\u0103torului, sperie-l, \u015fi \u00ee\u0163i va cump\u0103ra produsul.  Nu crede\u0163i \u00eenc\u0103 asta? p\u0103i, s\u0103 vedem exemple:<\/p>\n<ul>\n<li>se vinde: asigurare de via\u0163\u0103. Spotul va con\u0163ine obligatoriu o imagine de familie fericit\u0103, copii veseli, c\u0103\u0163el zburdalnic, dup\u0103 care se inspir\u0103 ideea: <em>ce se vor face f\u0103r\u0103 tine, c\u00e2nd tu vei fi mort, pe m\u00e2na cui \u00eei la\u015fi, Costeeelee unde te-ai dus<\/em>, \u015famd. Variant\u0103: reclama celebru-macabr\u0103 de la pensiile Aviva, cu <em>aceast\u0103 reclam\u0103 va fi \u015fi m\u00e2ine aici, dar tu ? <\/em>Se exploateaz\u0103 frica de moarte (tanatofobia).<\/li>\n<li>se vinde: \u015fampon. \u00cemi amintesc 2 spoturi: cel \u00een care <em>ea <\/em>nu este observat\u0103 de <em>el<\/em> la urcarea \u00een lift, dar dup\u0103 folosirea \u015famponului X, <em>el <\/em>o remarc\u0103 \u015fi-i \u0163ine liftul (gest suprem de gentleman, ce mai), \u015fi cel \u00een care dou\u0103 <em>ele<\/em> v\u00e2nd ceva la 2 tarabe pe plaj\u0103, la o tarab\u0103 este ditamai coada, la cealalt\u0103 nu e nimeni, <em>aaa p\u0103i de-aia stau to\u0163i b\u0103rba\u0163ii la coad\u0103 la tine, c-ai folosit \u015famponul X<\/em>! Se mar\u015feaz\u0103 pe: ideea de pierdere a atrac\u0163iei sexuale.<\/li>\n<li>se vinde: crem\u0103 de fa\u0163\u0103 (o chestie \u00eentr-un borc\u0103na\u015f de 5 grame, care cost\u0103 c\u00e2t jum\u0103tate de sticl\u0103 de Chivas de 20 de ani, mai mult borcanul dec\u00e2t crem\u0103 \u00een\u0103untru). Se arat\u0103 efectele cremei de fa\u0163\u0103 cu prim-planuri pe porii unei cutare vedete de film, care a fost preg\u0103tit\u0103 de o armat\u0103 de cosmeticieni vreo 10-12 ore \u00eenainte de filmarea spotului, pentru a se ob\u0163ine un look imposibil de realizat pe cale natural\u0103. &#8220;Vezi, tu nu ar\u0103\u0163i a\u015fa!&#8221; (<em>\u00eentr-adev\u0103r, nu ai putea ar\u0103ta niciodat\u0103 \u00een mod normal ca o masc\u0103 de cear\u0103 de la Madame Tussaud) <\/em>&#8220;TREBUIE s\u0103 ar\u0103\u0163i \u015fi tu a\u015fa! cump\u0103r\u0103 crema noastr\u0103!&#8221;<\/li>\n<\/ul>\n<p>\u015ei c\u00e2te \u015fi mai c\u00e2te exemple ar mai fi. De fapt, cred c\u0103 \u0103sta e scopul pentru care pe coper\u0163ile revistelor apar fotografii retu\u015fate timp de 24-48 de ore-lucru: inducerea pe post de &#8220;normalitate&#8221; a unor \u00eenf\u0103\u0163i\u015f\u0103ri anormal de perfecte, pentru a face cump\u0103r\u0103torii creduli s\u0103 cumpere-cumpere-cumpere pe c\u00e2t pot de mult, \u00eentr-o inutil\u0103 \u015fi imposibil\u0103 \u00eencercare de-a imita ceea ce li se vinde de-a gata pe tav\u0103 &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tot apar ni\u015fte reclame de la Google, care pe mine m\u0103 distreaz\u0103 teribil, de zic a\u015fa: sl\u0103be\u015fte acum cu p\u00e2n\u0103 la x kilograme, golindu-\u0163i colonul ! Colonul este denumirea \u015ftiin\u0163ific\u0103 pentru intestinul gros, parte integrant\u0103 \u015fi important\u0103 a sistemului digestiv. Pentru \u0103\u015ftia ca mine, de chiuleau la biologie, sistemul digestiv e o serie \u00eentreag\u0103 de<a class=\"continue-link\" href=\"https:\/\/vaxxi.net\/log\/despre-golire-frici-si-alte-tactici-de-marketing\/\">&#8230;(Continue Reading)<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-172","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Despre golire, frici \u015fi alte tactici de marketing<\/title>\n<meta name=\"description\" content=\"Tot apar ni\u015fte reclame de la Google, care pe mine m\u0103 distreaz\u0103 teribil, de zic a\u015fa: sl\u0103be\u015fte acum cu p\u00e2n\u0103 la x kilograme, golindu-\u0163i colonul ! 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