{"id":313,"date":"2008-08-07T13:37:20","date_gmt":"2008-08-07T11:37:20","guid":{"rendered":"http:\/\/vaxxi.net\/log\/?p=313"},"modified":"2008-08-07T13:53:23","modified_gmt":"2008-08-07T11:53:23","slug":"despre-detergenti-si-margelele-de-sticla","status":"publish","type":"post","link":"https:\/\/vaxxi.net\/log\/despre-detergenti-si-margelele-de-sticla\/","title":{"rendered":"Despre detergen\u0163i \u015fi m\u0103rgelele de sticl\u0103"},"content":{"rendered":"

E foarte amuzant s\u0103 urm\u0103re\u015fti concuren\u0163a \u00eentre produc\u0103torii de detergen\u0163i, manifestat\u0103 prin \u0163inta pe care o are reclama fiec\u0103ruia. Practic, \u00een TV sunt doar c\u00e2teva branduri r\u0103mase: Ariel, Bonux, Rex, Dero … mai erau Tide, Omo, dar nu i-am mai v\u0103zut.<\/p>\n

Ariel a avut dintotdeauna pozi\u0163ionarea de brand scump, reclame cu gimnaste \u015fi ambalaje brodate, “Ariel sprijin\u0103 olimpicii rom\u00e2ni”, etc. Tide mi-a r\u0103mas \u00een cap cu l\u0103m\u00e2ile, de la Omo nu mai \u0163in minte nici o reclam\u0103 (de\u015fi mi-au \u00eentip\u0103rit bine \u00een cap \u015fi \u0103\u015ftia c\u0103 e tot un brand scump), Bonux are reclamele alea oribile cu Magda Catone<\/a> (s\u0103ru’m\u00e2na doamn\u0103, \u015ftiu c\u0103 banul e important \u00een ziua de azi, n-ave\u0163i nici o vin\u0103 c\u0103 Leo Burnett a n\u0103scocit oribilit\u0103\u0163ile astea de reclame).<\/p>\n

<\/p>\n

\u015ei r\u0103m\u00e2ne Dero<\/a>, al c\u0103rui nume vine de la “De<\/strong>tergent Ro<\/strong>m\u00e2nesc”, \u00een caz c\u0103 nu \u015ftia\u0163i. \u00cenainte de ’89, fabrica din ora\u015ful meu natal era singurul produc\u0103tor de detergen\u0163i pentru Rom\u00e2nia, de unde \u015fi deja \u00eentip\u0103ritul nume generic de “dero” pentru orice detergent (a\u015fa cum copiatoarele sunt toate “xerox”, \u00eenc\u0103l\u0163\u0103mintea sport e reprezentat\u0103 de “adida\u015fi”, iar scutecele de unic\u0103 folosin\u0163\u0103 sunt “pemp\u0103r\u015fi”). Fabrica a fost preluat\u0103 de ditamai corpora\u0163ia multina\u0163ional\u0103 Unilever, care-acum \u00eencearc\u0103 s\u0103 ridice brand-ul, normal. Problema-i c\u0103 treaba asta e greu de f\u0103cut, \u0163in\u00e2nd cont c\u0103 profilul cump\u0103r\u0103torului tipic de “dero” este o tanti supraponderal\u0103, cu capot \u00eenflorat, voce strident\u0103 \u015fi studii medii sau lips\u0103, care nu prea \u00een\u0163elege ea cum e cu enzimele \u015fi oxigenul activ, ca atare cump\u0103r\u0103 tot ce \u015ftie \u015fi cunoa\u015fte: DERO !<\/p>\n

\u00cen promo-urile pentru DERO lichid s-a mers pe o idee destul de haioas\u0103 \u015fi ascu\u0163it\u0103, adic\u0103 so\u0163ul conservator \u015fi \u00een\u0163epenit \u00een trecut contra nevestei moderne care-i explic\u0103 cum “doar un c\u0103p\u0103cel de dero lichid spal\u0103 toat\u0103 ma\u015fina asta de rufe”. Ok, de \u00een\u0163eles, merge. \u00cen schimb, reclama-promo\u0163ie pentru “dero clasic”<\/a> merge pe o idee ce mi se pare complet idioat\u0103: hai s\u0103 b\u0103g\u0103m \u00een pungile de detergent cristalele zodiei tale, \u015fi tu gospodin\u0103 cu capot \u00eenflorat \u015fi miros de carne fiart\u0103 te vei bucura de m\u0103rgelele noastre colorate din plastic!<\/em><\/p>\n

FYI, drag\u0103 omulete sau dragi omule\u0163i care-a\u0163i avut aceast\u0103 idee, taman a\u015fa procedau exploratorii de pe la 1600 toamna <\/a>c\u00e2nd \u00eent\u00e2lneau popula\u0163ii de papua\u015fi sau alte triburi deloc avansate tehnologic: le ofereau m\u0103rgele colorate de sticl\u0103 (care-aveau o valoare apropiat\u0103 de zero chiar \u015fi la vremea aia), ob\u0163in\u00e2nd exclama\u0163ii admirative de la bie\u0163ii primitivi, care nu mai v\u0103zuser\u0103-n via\u0163a lor a\u015fa ceva. Dac\u0103 voi face\u0163i acela\u015fi lucru \u00een secolul dou\u0103\u015f’unu, e grav nene.<\/p>\n","protected":false},"excerpt":{"rendered":"

E foarte amuzant s\u0103 urm\u0103re\u015fti concuren\u0163a \u00eentre produc\u0103torii de detergen\u0163i, manifestat\u0103 prin \u0163inta pe care o are reclama fiec\u0103ruia. Practic, \u00een TV sunt doar c\u00e2teva branduri r\u0103mase: Ariel, Bonux, Rex, Dero … mai erau Tide, Omo, dar nu i-am mai v\u0103zut. Ariel a avut dintotdeauna pozi\u0163ionarea de brand scump, reclame cu gimnaste \u015fi ambalaje brodate,…(Continue Reading)<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[20,180],"class_list":["post-313","post","type-post","status-publish","format-standard","hentry","category-romania","tag-reclame","tag-romania"],"yoast_head":"\nDespre detergen\u0163i \u015fi m\u0103rgelele de sticl\u0103<\/title>\n<meta name=\"description\" content=\"E foarte amuzant s\u0103 urm\u0103re\u015fti concuren\u0163a \u00eentre produc\u0103torii de detergen\u0163i, manifestat\u0103 prin \u0163inta pe care o are reclama fiec\u0103ruia. 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